Varmistettu

The trust passport for used electronics.

Overview.

Varmistettu is Finnish for verified.

Because buyers cannot verify a used device online, sellers constantly get lowball offers. We built an app that lets individuals, repair shops, and marketplaces scan a device to create a trust passport. The passport proves the exact condition of a phone, tablet, or laptop before it goes on sale. Sellers get the price they deserve, and buyers know exactly what they are paying for. Our goal is to make objective proof the standard for every used device.

The Problem.

You can easily lookup the details of a new device, but not a used one.

New device

Model, specs, warranty, battery rating, and other details are all on the box and online.

Used device

Weak battery. Replaced parts. Cracked screen. None of these can be checked easily.

Is the phone in good condition?
Yes, works perfectly.
Hard to know for sure...
I'll offer 250€.

No proof, no trust

Every negotiation starts with doubt. Sellers get endless questions and lowball offers.

Same listing,
very different phones.

Both say "iPhone 13 Pro, 128 GB, good condition." Only one is worth the asking price.

The buyer cannot tell the difference from the listing alone. So both phones get treated as risky, and sellers get lowballed.

Risky buy

Phone A

!Battery health unknown
!Unknown replacement screen
!Carrier possibly locked
!Visible scratches on back glass
!Front camera replaced
!Touch response inconsistent
Worth the price

Phone B

+Battery at 91%
+All original parts
+No lock or blacklist
+Light edge wear only
+All cameras working
+Screen and touch intact

Our Solution

One passport per device.

The seller runs a guided scan. Varmistettu checks the evidence and issues a dated passport with identity, health, condition, and status.

Phones Tablets Laptops
Varmistettu laptop system scan Varmistettu mobile system scan
Seller options

Scan in 2 minutes and get proof.

01

Read system data

The app reads battery, storage, parts, and device identifiers from the phone.

02

Take photos

A second device opens a capture page and takes fixed-angle body and screen photos.

03

Run status checks

The system checks IMEI, blacklist, locks, carrier, and warranty against external databases.

04

Issue or reject

AI reads the evidence. If anything is unclear or missing, no passport is issued.

What we check on each device.

Phones

iPhone + Android

  • 01Battery health and service messages
  • 02Parts and repair history
  • 03IMEI, blacklist, and carrier lock
  • 04Activation lock status
  • 05Screen, touch, and buttons
  • 06All cameras
  • 07Seven body condition photos

Tablets

iPad + Android

  • 01Battery health and cycle count
  • 02Activation or management locks
  • 03Display and touch response
  • 04Stylus pairing where relevant
  • 05Cameras and ports
  • 06Body and bezel condition
  • 07Storage health

Laptops

macOS + Windows

  • 01Battery cycles and capacity
  • 02Storage health (SMART data)
  • 03Activation or MDM lock
  • 04Screen condition and dead pixels
  • 05Keyboard and trackpad
  • 06All ports functional
  • 07Body and hinge condition

The Market.

Market Size (Used Devices)

TAM

Europe

€10B

30 million devices sold annually.

SAM

Nordics

€400M

1.2 million devices.

SOM

Finland

€80M

240,000 devices. Our first target.

Why Now

New EU rules

New phones sold in the EU must show battery and repair scores by law. Buyers now expect hard data.

Phones stuck in drawers

Half of Europeans leave their old phones in drawers. They avoid selling because the process feels stressful.

People buy from people

Finnish second-hand trade hit €1.4B last year. Person-to-person sales drive 62% of that volume.

Sources: Eurostat, Recommerce with Kantar, Finnish Commerce Federation.

Validation.

Buyers

100%

Walked away or dropped the offer

Every buyer we surveyed has abandoned a deal or lowered their offer because they couldn't verify the device's condition.

Sellers

91%

Doubted and undercut

Nine out of ten sellers said buyers didn't believe their description and used that doubt to demand a discount.

Demand

78%

Ready to pay for proof

Sellers told us paying €1.99 for proof is worth it if it helps them sell faster at a good price.

Based on our survey and interviews with 109 people in Finland.

Our Customers.

01

Individual Sellers

Prove it is worth the price

Share one link with the buyer. It answers every condition question at once.

Share Passport

02

Professional seller

Standardise every intake

Repair shops, refurbishers and resellers can use this across all devices.

03

Existing Platforms

Add proof without building it

Marketplaces (like Tori and Vinted) and trade-in services (like Swappie and Back Market) embed this device evidence on their platform.

450 € Varmistettu

Revenue Model

01

Individual seller

€1.99

Per passport

One scan, one device, one payment. The seller pays when the passport matters enough to share.

02

Refurbisher

€29

Per month, flat

25 passports included. Built for repair shops and regular resellers who process devices weekly.

03

Platform partner

€1.00

Net per passport

Existing marketplaces bring the sellers by requiring the passport and integrating our service into their platform. We charge the seller the full amount: we get €1.00, and they get €0.99 for bringing the user.

Unit economics.

Cost per scan

€0.35

AI inference
IMEI checks
Cloud storage
15% App Store fee

Margin per scan

Up to 74%

Consumer

€1.99 price

74%

€1.00 margin

Professional

€29 for 25 scans

70%

€0.81 margin

Partner

€1.00 net revenue

65%

€0.65 margin

Build

Current Status

Done

Product scope

Now

Building prototype

Target 1

70%

Scan without help

Target 2

< 3 min

Median scan time

Launch

Market Strategy

01 · Professionals

Pitch to repair shops

Sign up local refurbishers to standardize how they take in devices.

02 · Consumers

Target groups and forums

Get early users through local Facebook groups and university boards.

03 · Partners

Partner with marketplaces

Share revenue with platforms that integrate our passport.

Projections.

Year 01

Vaasa

€4.8k

Revenue

Consumers 1,000
Professionals 10
Partners 0

Year 02

Finland

€105k

Revenue

Consumers 15,000
Professionals 100
Partners 50,000

Year 03

Nordics

€755k

Revenue

Consumers 60,000
Professionals 500
Partners 500,000

Competitors.

Enterprise Diagnostics

Phonecheck, Piceasoft

Phonecheck serves consumers and professionals. Piceasoft focuses on professional device workflows.

Refurbished Retailers

Swappie, Back Market

They buy the device, inspect it, and resell it with a warranty. The proof and trust live exclusively inside their own storefronts.

General Marketplaces

Tori, Vinted, Facebook

They provide buyer traffic, listings, and payments. However, device condition relies entirely on the seller's unverified description.

The Portable Standard

Varmistettu

A public passport created by the seller, before the listing, that works across any channel. We verify the device directly without requiring the seller to trade in their device or give up a cut of the sale.

The team.

Technology

Adeleke

Co-Founder & CTO

Architecture, prototype, technical feasibility.

Finance

Mabel

Co-Founder & Head of Finance

Pricing, unit economics, business model.

Strategy

Sabina

Co-Founder & Head of Strategy

Research, go to market, investor narrative.

Product

Nandhini

Co-Founder & Head of Product

Experience, roadmap, competitive positioning.

The ask.

Investment

€200k

12 months runway

Pre-seed round to build the product and prove the demand.

Allocation

Product €80k
Pilot €50k
Legal & Tech €40k
Marketing €30k

Milestones

  • 01 Launch MVP and run a 50-device pilot
  • 02 Reach 90% AI grading accuracy
  • 03 Sell 1,000 paid passports
  • 04 Sign 5 repair shops and 1 marketplace

We want to set the standard for what selling a used device means.